Field notes from inside the industry.

Essays, observations, and unvarnished commentary on the boutique world. New entries every season. Older posts archived below.

May 5, 2026 Industry Analysis 9 Min Read

The state of boutiques in a world of inflation.

Why discretionary spend disappeared, why off price retail won the customer, and why the boutiques still standing in 2026 are stronger than the ones from 2019. The market hasn’t died — it’s been forced to grow up.

→

One email a week. From inside the industry.

Get the next journal entry, plus what’s actually selling, what’s not, and who’s buying. Free forever.

Subscribe to the newsletter →